Remove Audi Remove Battery Powered Remove BMW Remove Minivan
article thumbnail

Analysis: What’s the Best Way to Market EVs?

Clean Fleet Report

But the battery-powered two-wheelers get separate showrooms, sales methodologies and marketing programs aimed at different target audience. Perhaps the first electric sub-brand was BMW’s i series, which included the i3 hatchback and i8 plug-in hybrid sports coupe. BMW’s electric i sub-brand started with the quirky i3.

Market 70
article thumbnail

BMW i5 and Benz EQE-fighting Volvo ES90 electric car locked-in for a 2024 debut

EV Central

Fresh details suggest Volvo is on track to launch an all-new battery-electric replacement for the current S90 that will be named the Volvo ES90 when it hits showrooms in 2025. Thanks to its new platform, the Volvo should maximise passenger space as it gets a huge 3100mm wheelbase – 105mm longer than the bigger BMW i5.

Volvo 59