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Xerox Parc’s Engineers on How They Invented the Future—and How Xerox Lost It

Cars That Think

There was a rivalry in Datamation [magazine] advertisements between Xerox’s SDS and DEC,” recalled Alan Kay, who came to PARC as a researcher from Stanford University ‘s Artificial Intelligence Laboratory in late 1970. Xerox could not afford to have people think they were flakes.” Executing multiple tasks incurred no overhead. “So

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