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Analysis: What’s the Best Way to Market EVs?

Clean Fleet Report

GM’s signature EV now is the Chevrolet Bolt EV , another new name, which arrived as a 2017 model and promptly won Motor Trend ’s Car of the Year award. During this same time GM created Saturn , a totally new brand, which arrived in 1990 with its own showrooms, advertising and vehicles. Next up will be the ID.Buzz electric minivan.

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