Automotive Market Research Perspectives on Selling Green in a Try-to-Survive Market
Green Car Congress
MAY 2, 2009
He shared research that “ People assume a quieter minivan is a safer minivan. It is not quite as reliable, its not as powerful and it is not as fun to drive. ” He’s also found that consumers believe hybrids don’t have as much power as traditional cars. How do you make a vehicle more quiet?
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