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It’s in the powertrain!

Electric Auto Association

Lucid is a new entry in the electric vehicle (EV) market, but the company—founded in 2007—has some of the leading engineers on power train efficiency. What most people care about in an EV is range, and the brute force approach taken by many legacy manufacturers is to extend range by including a bigger battery.

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How to Get a Plug-In Hybrid

Tony Karrer Delicious EVdriven

At these prices, people are buying the "environmental feature" -- they want to be among the first owners of the worlds cleanest extended-range vehicles. Today youd do it to be one of the first to drive the worlds cleanest extended range vehicle; in the future, youll do it because its an obvious and affordable win!

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How Carmakers Are Responding to the Plug-In Hybrid Opportunity

Tony Karrer Delicious EVdriven

Audi Volkswagen-owned company exploring PHEVs Metroproject Quattro Sub-compact PHEV Concept Car shown October 2007; PHEV of A1 Sportback under consideration Bright Automotive For-profit spin off from Rocky Mountain Institute designing lightweight PHEVs, successor to RMIs 1990s "Hypercar" concept.

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