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KBB: Average new vehicle transaction price in US in December up 1.9% from November; EV ATP dropped 5.5% due to Tesla

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—Rebecca Rydzewski, research manager of economic and industry insights for Cox Automotive. Plus, with the new tax credits on the way, electric vehicle ATPs will drop lower for qualifying vehicles. Mercedes-Benz and Land Rover showed the most price strength in the luxury market, transacting between 2.6%

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