article thumbnail

The Long View from SAE 2009 World Congress

Green Car Congress

Organized by Shane Chang at Honda Research Institute USA Inc., Guala points out that “ People are not a blank sheet, they have their own views, their own preferences ” and while some change in human behavior is expected, he realizes in the end his customers needs have to be addressed and the inhabitants need to embrace sustainable behaviors.

2009 150
article thumbnail

Calif. Energy Commission to award more than $44M for hydrogen refueling and alternative fuel vehicle projects

Green Car Congress

Further promoting this market is the recent establishment of a new federal Energy Department public-private partnership effort called H2USA, which includes Toyota, Nissan, Mercedes-Benz and Honda. This effort builds on a productive partnership of public agencies to make progress in attaining a clean, sustainable transportation sector.