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Analysis: What’s the Best Way to Market EVs?

Clean Fleet Report

An EV appears in a sub-brand, but not really part of it. During this same time GM created Saturn , a totally new brand, which arrived in 1990 with its own showrooms, advertising and vehicles. For our discussion, Saturn dealers were the delivery and service point for GM’s aborted first electric car, the EV1.

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How Carmakers Are Responding to the Plug-In Hybrid Opportunity

Tony Karrer Delicious EVdriven

Establishing dealer network. General Motors Chevy Volt series PHEV, which it calls "extended range electric vehicle" (EREV), part of "E-Flex" multi-fuel platform. Plans Saturn Vue PHEV-10. Aims to get Saturn Vue on road in 2010; no production goal. Ford Escape PHEV-40 around 2012. See Chevy Volt for latest.

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