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Analysis: What’s the Best Way to Market EVs?

Clean Fleet Report

LiveWire Labs in Silicon Valley will communicate with Harley-Davidson in Milwaukee to “pioneer the future of motorcycling.” This lower-cost and lower-risk strategy is exemplified by the Volkswagen e-Golf and Fiat 500e. For our discussion, Saturn dealers were the delivery and service point for GM’s aborted first electric car, the EV1.

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