UC Davis ITS study suggests hastening consumer adoption of plug-ins will require innovation on the sales side
Green Car Congress
OCTOBER 12, 2014
Power 2013 Sales Satisfaction Index (SSI) study data on customer satisfaction with new car dealerships and Tesla stores. Tesla’s industry-high marks suggest new retail approaches could lift satisfaction scores, engendering positive word of mouth that could hasten consumer adoption. —Cahill et al.
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