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BCG Report Expects Battery Costs Will Constrain Widespread Market Adoption of Fully Electric Vehicles, Absent a Technology Breakthrough; Forecasts 26% of Major Market New Cars in 2020 To be Hybrid or Electric

Green Car Congress

Despite this cost challenge, however, the report projects steady growth for hybrid and electric cars—including mild- and full-hybrids; plug-in hybrids; extended range electric vehicles; and fully electric vehicles. BCG Report. Cost and TCO.