BMW Group makes sustainability and efficient resource management central to its strategic direction
Green Car Congress
JULY 28, 2020
The main lever here is a far-reaching product strategy with massive expansion of e-mobility: In ten years, the goal is to have a total of more than seven million electrified BMW Group vehicles on the roads—around two thirds of them with a fully-electric drive train. Product strategy: fully-electric models in high-volume series.
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