Analysis: What’s the Best Way to Market EVs?
Clean Fleet Report
MAY 13, 2021
LiveWire Labs in Silicon Valley will communicate with Harley-Davidson in Milwaukee to “pioneer the future of motorcycling.” Not easy or cheap, but it has worked so far. They’ll never be marketed like refrigerators or water heaters. Fine with me. Create a New EV Company. Each manufacturer has to decide which way works for them.
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