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Analysis: What’s the Best Way to Market EVs?

Clean Fleet Report

This marketing choice by Ford is either a very bad idea (brand dilution) or a genius plan to move the pony car into the modern era. It also toyed with the idea of presenting Prius as a sub-brand at the point it had four different models, but dropped it. Next up will be the ID.Buzz electric minivan. I’m hoping for the latter.

Market 69
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Chrysler's first electric car to be two-seat sports car - Apr. 15, 2009

Tony Karrer Delicious EVdriven

Following that, according Chryslers filings, will come electric-powered cars, SUVs and crossovers, some based on Fiat vehicles, according to the "viability plan" Chrysler submitted to the Treasury Department. Possibilities include a minivan and an Jeep Wrangler-like off-roader. 5.90 / 0.07% Nasdaq 1,673.07 24.17% CBS Corp 6.76