Analysis: What’s the Best Way to Market EVs?
Clean Fleet Report
MAY 13, 2021
Without being exhaustive, let’s take a look at some examples. GM is bringing back the Hummer brand as an EV within the GMC brand. Next up will be the ID.Buzz electric minivan. Not easy or cheap, but it has worked so far. I’m looking primarily at the U.S. market; many other options await in Europe and Asia.
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