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Analysis: What’s the Best Way to Market EVs?

Clean Fleet Report

Harley-Davidson, the legendary and revered American manufacturer of motorcycles, announced that it is establishing LiveWire as a separate electric motorcycle brand on July 8,2021, just in time for the first of nine outdoor International Motorcycle Shows. I’ve always wondered how Harley would market its silent motorcycles.

Market 69
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EV Chargers for All!

Cars That Think

For instance, the Minneapolis Star-Tribune reports that one auto dealer just outside the city specializing in used EVs actively discourages renters from buying them unless they have access to at-home chargers because of the unreliability of public chargers. And if they make an EV purchase, they often regret it. households.