Analysis: What’s the Best Way to Market EVs?
Clean Fleet Report
MAY 13, 2021
LiveWire Labs in Silicon Valley will communicate with Harley-Davidson in Milwaukee to “pioneer the future of motorcycling.” Sometimes an EV is introduced as a model but is then converted into a sub-brand. Not easy or cheap, but it has worked so far. They’ll never be marketed like refrigerators or water heaters.
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