Analysis: What’s the Best Way to Market EVs?
Clean Fleet Report
MAY 13, 2021
GM is bringing back the Hummer brand as an EV within the GMC brand. Sometimes an EV is introduced as a model but is then converted into a sub-brand. Not easy or cheap, but it has worked so far. This marketing choice by Ford is either a very bad idea (brand dilution) or a genius plan to move the pony car into the modern era.
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