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Analysis: What’s the Best Way to Market EVs?

Clean Fleet Report

Without being exhaustive, let’s take a look at some examples. Geo renamed the Nova as the Geo Prizm and added other models jointly produced with Isuzu and Suzuki in North America and Japan, but separated them from its “American” cars. Sometimes an EV is introduced as a model but is then converted into a sub-brand.

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Can-Am Spyder First Drive: Embracing The Third Wheel

The Truth About Cars

They’re more like roadgoing luxury snowmobiles or a hybrid between a convertible automobile and upscale street bike. While this occasionally resulted in visual abominations (obviously pictured), it’s the kind of detailed personalization that’s normally reserved for Jeep Wranglers or Suzuki Hayabusas. They’re not cheap machines.