Analysis: What’s the Best Way to Market EVs?
Clean Fleet Report
MAY 13, 2021
LiveWire Labs in Silicon Valley will communicate with Harley-Davidson in Milwaukee to “pioneer the future of motorcycling.” But it’ll be clean and fun, so this brand pivot makes a lot of sense. Sometimes an EV is introduced as a model but is then converted into a sub-brand. Not easy or cheap, but it has worked so far.
70 
Let's personalize your content