article thumbnail

Bright Automotives Plug-in IDEA Debuts on Tuesday

Green Car Congress

Bright Automotive will unveil its IDEA plug-in hybrid concept on Tuesday in Washington, DC. Bright will then take the IDEA will to Norway in May 2009 for the Electric Vehicle Symposium (EVS24).

article thumbnail

Bright’s Plug-In Car: Aerodynamics Are Key

Revenge of the Electric Car

This new company, Bright Automotive , is founded by ex-GM EV1 people, and the super efficient Rocky Mountain Institute to make plug-in hybrids in Indiana. 195, Bright will be building cars that “do more with less&# , a philosophy MacCready was famous for (and the title of a wonderful biography on him). Lose weight.

Plug-in 124
article thumbnail

Electrification Coalition Roadmap Calls for 75% of Light-Duty Vehicle Miles Traveled in the US to Be Electric by 2040

Green Car Congress

Different GEV technologies will meet different drivers’ needs, but the concept of electrification cannot move beyond a niche application until at least one-quarter of new vehicle consumers are willing to adopt the technology. Establish loan guarantees for retooling automotive assembly lines. —Electrification Roadmap.

article thumbnail

Lotus and Harmon partner up to add sound to hybrids

Tony Karrer Delicious EVdriven

New York 2009: Mercedes E250 Bluetec concept would get 28/39 city/hwy rating Breaking - Zero Motorcycles unveils the Zero S [w/Video] GM and Segways PUMA live reveal Hyundai to offer plug-in hybrid in U.S. New York 2009: The Scion iQ goes Big Wheels! for 2012 Featured stories Feed Greenlings: What is regenerative braking?

Hybrid 30
article thumbnail

How Carmakers Are Responding to the Plug-In Hybrid Opportunity

Tony Karrer Delicious EVdriven

Audi Volkswagen-owned company exploring PHEVs Metroproject Quattro Sub-compact PHEV Concept Car shown October 2007; PHEV of A1 Sportback under consideration Bright Automotive For-profit spin off from Rocky Mountain Institute designing lightweight PHEVs, successor to RMIs 1990s "Hypercar" concept. Batteries not ready.

Plug-in 45