Analysis: What’s the Best Way to Market EVs?
Clean Fleet Report
MAY 13, 2021
Perhaps the first electric sub-brand was BMW’s i series, which included the i3 hatchback and i8 plug-in hybrid sports coupe. BMW’s electric i sub-brand started with the quirky i3. Next up will be the ID.Buzz electric minivan. They’ll never be marketed like refrigerators or water heaters. America doesn’t get the ID.3,
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