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Rare Rides Icons: The Lincoln Mark Series Cars, Feeling Continental (Part XLIII)

The Truth About Cars

An intentional move on the company’s part, the plan was to catch a more elevated customer than those persuaded by the Fox body trio: Ford Thunderbird, Mercury Cougar, and Lincoln Mark VII. In particular, BMW was on the mind of all domestic manufacturers in the Eighties as yuppies pursued status and Ultimate Driving Machine pleasure.

Parts 98
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Rare Rides Icons: The Lincoln Mark Series Cars, Feeling Continental (Part XLII)

The Truth About Cars

There were simply fewer coupe buyers as Americans ran to minivans and the earliest family-friendly SUVs. Since it was the Eighties, one of the most coveted manufacturers that produced the best stuff was BMW. Ford was well aware in the Eighties how the two-door market (especially at the luxury end) was in flux.

Parts 52