Opinion: Subbrands Are A Marketing Failure
The Truth About Cars
APRIL 28, 2023
I was at a recent event where I ran into my local Stellantis PR rep and I cracked a joke about using a "Jeep Wagoneer" for a task. I was politely reminded that there shouldn't be "Jeep" in front of "Wagoneer." Both list Wagoneer as a model under Jeep as a make. BMW M, Mercedes-Benz AMG, and Ford's Shelby Mustangs.
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