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Opinion: Subbrands Are A Marketing Failure

The Truth About Cars

APRIL 28, 2023

I was at a recent event where I ran into my local Stellantis PR rep and I cracked a joke about using a "Jeep Wagoneer" for a task. I was politely reminded that there shouldn't be "Jeep" in front of "Wagoneer." Both list Wagoneer as a model under Jeep as a make. BMW M, Mercedes-Benz AMG, and Ford's Shelby Mustangs.

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How Carmakers Are Responding to the Plug-In Hybrid Opportunity

Tony Karrer Delicious EVdriven

APRIL 21, 2009

Small long-term evaluation program, including modeling of vehicle-to-grid building benefits and economics, begun with Southern California Edison, joined by EPRI, other utilities, US DOE. The expansion will add an assembly line to build lithium batteries for automotive applications. Were starting to build the prototype," he said.

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Plug-in Plug Hybrid PHEV 45
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