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Analysis: What’s the Best Way to Market EVs?

Clean Fleet Report

But the battery-powered two-wheelers get separate showrooms, sales methodologies and marketing programs aimed at different target audience. This carries risks, but separates the EVs from the standard offerings. The Toyota Prius, a battery-gasoline hybrid, is a very famous and recognizable example of this approach.

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How Carmakers Are Responding to the Plug-In Hybrid Opportunity

Tony Karrer Delicious EVdriven

Plans Saturn Vue PHEV-10. Aims to get Saturn Vue on road in 2010; no production goal. Honda Sees PHEVs as having "unnecessary fuel engine and fuel tank;" promises all-electrics "assuming we can come up with a really high-performing battery that we are working on currently." Plans Cadillac Converj, Opel Ampera, other versions.

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