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Analysis: What’s the Best Way to Market EVs?

Clean Fleet Report

Harley-Davidson, the legendary and revered American manufacturer of motorcycles, announced that it is establishing LiveWire as a separate electric motorcycle brand on July 8,2021, just in time for the first of nine outdoor International Motorcycle Shows. Next up will be the ID.Buzz electric minivan. Not an H or D in sight.

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How Carmakers Are Responding to the Plug-In Hybrid Opportunity

Tony Karrer Delicious EVdriven

Plans Saturn Vue PHEV-10. Aims to get Saturn Vue on road in 2010; no production goal. Honda Sees PHEVs as having "unnecessary fuel engine and fuel tank;" promises all-electrics "assuming we can come up with a really high-performing battery that we are working on currently." Plans Cadillac Converj, Opel Ampera, other versions.

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