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Analysis: What’s the Best Way to Market EVs?

Clean Fleet Report

But the battery-powered two-wheelers get separate showrooms, sales methodologies and marketing programs aimed at different target audience. This marketing choice by Ford is either a very bad idea (brand dilution) or a genius plan to move the pony car into the modern era. Next up will be the ID.Buzz electric minivan.

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Chrysler's first electric car to be two-seat sports car - Apr. 15, 2009

Tony Karrer Delicious EVdriven

0:00 / 4:40 Battery power for Chrysler The Circuit will be a purely plug-in car - there will be no gas tank or gasoline engine at all - with an expected range of 150 to 200 miles on a full charge. A few electric cars added to the mix will really boost that average, making things easier on the gasoline-powered side of the ledger.

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How Carmakers Are Responding to the Plug-In Hybrid Opportunity

Tony Karrer Delicious EVdriven

Ford Escape PHEV-40 around 2012. Batteries not ready. Several after-market companies have done PHEV conversions of the Ford Escape hybrid and one has done a retrofit of the F-150 pickup -- see Where PHEVs Are and ICE-Conversions.) Hyundai Partnering with Korean battery companies for hybrids. Establishing dealer network.

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DOE Award Supports Largest Single Deployment of EVs and Infrastructure Yet; Up to 5,000 Nissan LEAF EVs in 5 Regions

Green Car Congress

billion award for advanced battery and electric drive projects from the US Department of Energy (DOE) ( earlier post ) will result in the largest deployment of an electric vehicle and supporting charging infrastructure yet undertaken. million to Navistar to develop and deploy 400 battery electric delivery trucks with a 100-mile range.

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