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Analysis: What’s the Best Way to Market EVs?

Clean Fleet Report

But the battery-powered two-wheelers get separate showrooms, sales methodologies and marketing programs aimed at different target audience. Brilliant advertising, ordinary vehicles and lack of corporate support and fresh product killed the brand, but it taught GM a lot. Next up will be the ID.Buzz electric minivan.

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How Carmakers Are Responding to the Plug-In Hybrid Opportunity

Tony Karrer Delicious EVdriven

Establishing dealer network. The advanced technology vehicle would have an extended driving range on battery power alone and would also have a diesel or gasoline engine that could power the car when the battery was low. Batteries powerful enough to achieve that would fill up the trunk of a car, he said.

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