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Analysis: What’s the Best Way to Market EVs?

Clean Fleet Report

Harley-Davidson Launches Stand-Alone Electric Bike Brand. Harley-Davidson, the legendary and revered American manufacturer of motorcycles, announced that it is establishing LiveWire as a separate electric motorcycle brand on July 8,2021, just in time for the first of nine outdoor International Motorcycle Shows. Not an H or D in sight.

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BMW unveils production i8 plug-in hybrid; 94 mpg; on sale in US in 2014 priced from $135,925

Green Car Congress

The combustion engine and electric motor, battery pack, power electronics, chassis components, and structural and crash functions are all arranged within the aluminum Drive module, while the central element of the Life module is the i8’s CFRP (carbon fiber reinforced plastic) passenger cell. Rear-mounted 3-cylinder engine.

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Honda launches 2017 Accord Hybrid; 2nd generation two-motor hybrid powertrain

Green Car Congress

Honda has launched the 2017 Accord Hybrid ( earlier post ) at its dealers in the US. All-electric drive EV Drive operation occurs when starting from a stop, during light cruising and acceleration, and when braking. The gasoline engine is off when the i-MMD is in EV Drive mode and is decoupled from the drivetrain to reduce friction.

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How Carmakers Are Responding to the Plug-In Hybrid Opportunity

Tony Karrer Delicious EVdriven

GM has announced plans for public sales in 2010, and almost every carmaker now says it will sell PHEVs or highway-speed battery electric vehicles (BEVs) sometime after 2010. Showed BlueZERO E-CELL PLUS series PHEV concept in December 08. Establishing dealer network. Batteries not ready. Plans Saturn Vue PHEV-10.

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