Analysis: What’s the Best Way to Market EVs?
Clean Fleet Report
MAY 13, 2021
But the battery-powered two-wheelers get separate showrooms, sales methodologies and marketing programs aimed at different target audience. Before EVs and hybrids, Toyota created what’s become a very well-known and important brand— Lexus. Lexus did the trick. Not easy or cheap, but it has worked so far.
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