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Analysis: What’s the Best Way to Market EVs?

Clean Fleet Report

This appeases the purists who can’t imagine a Harley that’s quiet and scent-free while letting H-D move into the electrified future. But the battery-powered two-wheelers get separate showrooms, sales methodologies and marketing programs aimed at different target audience. Next up will be the ID.Buzz electric minivan.

Market 69
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Chrysler's first electric car to be two-seat sports car - Apr. 15, 2009

Tony Karrer Delicious EVdriven

To survive, help is needed from Italys Fiat but, as negotiations with the Italian automaker bog down and the two week deadline to hammer out a partnership approaches, the companys future - as well as its aspirations for an electric hot rod - are increasingly in doubt. Possibilities include a minivan and an Jeep Wrangler-like off-roader.

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Dodge Circuit EV First Drive: electric car makes grand promises on Earth Day

Tony Karrer Delicious EVdriven

Thankfully, since parts of the powertrain in the Circuit are also used in other Chrysler ENVI vehicles - like the all-electric USPS minivan that was unveiled earlier today - work that is done on one model can be applied to others. I also think it will be cheap, which is why I think someone will buy the group. No coasting available.