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UC Davis Researchers Suggest the Battery Problem Seen to Be Slowing Electric Drive Commercialization Is Perceptual as Well as Technological

Green Car Congress

Distribution of battery requirements for consumer-selected PHEV designs (shaded circles) compared to USABC, MIT and EPRI performance requirements. The USABC specifies two PHEV designs to guide its battery requirements: an AE-10 crossover and AE-40 mid-sized car. Units USABC MIT EPRI. Source: Axsen et al. Click to enlarge.

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Consumers Want Plug-in Hybrids, Industry Survey Finds

Plugs and Cars

Synovate Motoresearch presented some very interesting survey results at the Advanced Automotive Battery Conference in Long Beach, CA last week, as reported in MIT's Technology Review. When consumers were told this, the percentage of people who would consider buying the cars dropped from 52 to 33 percent.

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How Carmakers Are Responding to the Plug-In Hybrid Opportunity

Tony Karrer Delicious EVdriven

The biggest barrier is the battery." GMs program relies on lithium-ion battery technology that Gioia called "cost, weight and package prohibitive." People wont buy a full car. The big thing is how fast they can bring the battery cost down," he said. The target is to come in at the price of a midmarket car. Marketwatch ).

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GM Says Chevrolet Volt Won't 'Pay the Rent' | Autopia from Wired.com

Tony Karrer Delicious EVdriven

Posted by: AJ | Apr 13, 2009 3:24:59 PM Dont buy the hype, version 1 was the EV1 which GM released in 1996. Posted by: J-Bob | Apr 13, 2009 4:48:10 PM "Dont buy the hype, version 1 was the EV1 which GM released in 1996. Its been improving over time, but the power density and cost issues are still steep for what exists thus far.

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