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How Carmakers Are Responding to the Plug-In Hybrid Opportunity

Tony Karrer Delicious EVdriven

GM has announced plans for public sales in 2010, and almost every carmaker now says it will sell PHEVs or highway-speed battery electric vehicles (BEVs) sometime after 2010. Shifted earlier focus to all-electric Focus in 2011 with Magna. See Chevy Volt for latest. Company says its focusing on gasoline and hydrogen.

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GM Says Chevrolet Volt Won't 'Pay the Rent' | Autopia from Wired.com

Tony Karrer Delicious EVdriven

Wired Home Subscribe Sections Cars 2.0 Newly installed CEO Fritz Henderson argues that pioneering projects like the Volt typically lose money until the technology catches on. "The Volt is a case study. " In other words, General Motors is going to lose its shirt until the Volt establishes itself in the marketplace.

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