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Analysis: What’s the Best Way to Market EVs?

Clean Fleet Report

But the battery-powered two-wheelers get separate showrooms, sales methodologies and marketing programs aimed at different target audience. It also toyed with the idea of presenting Prius as a sub-brand at the point it had four different models, but dropped it. Next up will be the ID.Buzz electric minivan.

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Dodge Circuit EV First Drive: electric car makes grand promises on Earth Day

Tony Karrer Delicious EVdriven

Thankfully, since parts of the powertrain in the Circuit are also used in other Chrysler ENVI vehicles - like the all-electric USPS minivan that was unveiled earlier today - work that is done on one model can be applied to others. Well see how the masses respond when they are presented with the full reality of Chryslers first (?)

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How Carmakers Are Responding to the Plug-In Hybrid Opportunity

Tony Karrer Delicious EVdriven

This is from "Commercializing Plug-In Hybrids" (pdf), the current CalCars 24-slide presentation about PHEVs available along with other documents at CalCars Downloads. Agrees on environmental and economic benefits, though some presentations backtrack on that; says batteries need further development before commitment to mass-production.

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