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Data since sales started in March suggests that the Prologue has done well for Honda—more than 5,400 were sold in August 2024 (the most recent month before this article closed). The minivan didn’t help the smaller Japanese company, which exited passenger cars in 1993 and the US market altogether in January 2009.
This article is part of our special report Top Tech 2025. Consumers are still looking for electrified rides, just not the ones that many industry pundits predicted. In 2021, Toyotas decision to redesign its Sienna minivan exclusively as a hybrid seemed risky.
Data since sales started in March suggests that the Prologue has done well for Honda—more than 5,400 were sold in August 2024 (the most recent month before this article closed). The minivan didn’t help the smaller Japanese company, which exited passenger cars in 1993 and the US market altogether in January 2009.
Cynics will point at big rebates and claim they mean the vehicle isnt selling, but that just exposes them as autoindustry noobs. Youre just gonna have to read the article. The inspiration for this article was a hypothetical $9,140 Nissan LEAF deal. And, as for which deals are new this month?
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