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Aptera’s brand ambassador program is very on character

Teslarati

JULY 29, 2022

Aptera’s online marketing strategy includes a brand ambassador program that is very on character for the brand, to say the least, as it highlights the very specific cross-section of people who are interested in the company. Aptera has prided itself on its weird nature from the beginning. Aptera has chosen a different approach.

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How Carmakers Are Responding to the Plug-In Hybrid Opportunity

Tony Karrer Delicious EVdriven

APRIL 21, 2009

But Fukui said he saw no significant value in researching plug-in hybrid models, which can be recharged by connecting to a power plug. Toyota is also concerned that plug-in owners might tire of connecting their cars every day. I do not understand why people see value in plug-in (hybrids)," he said. New York Times ) 10/22/07 ".in

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