Alternative Fuels Downsizing Green Green Vehicles 
Green Car Congress
NOVEMBER 8, 2012
Thus, the Commission said it would work together with industry to develop a proposal on the European Green Vehicles Initiative under Horizon 2020, including a platform to develop clean and energy-efficient vehicle technologies, as announced in the 2010 Industrial Policy Communication.
Green Car Congress
JUNE 15, 2011
In particular, there is evidence of a “green” consumer cohort (approximately 6% of consumers in the United States and 9% of those in Europe) that is willing to pay more for an EV even if the TCO economics are not compelling. ICE-propelled vehicles. Click to enlarge. Source: BCG. Click to enlarge. Source: BCG. The consumer.
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