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Multi-nation survey reports consumers want electric cars. Now.

Plugs and Cars

There is an existing market for electric vehicles, especially among those who can afford the extra cost of limited-production new technology vehicles. There are no cars for sale. Consumers would be buying now if there were products,” says Gregor Matthies, a Munich-based partner at Bain who specializes in the auto industry.

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China puts its electric vehicles on center stage - China automotive news

Tony Karrer Delicious EVdriven

Electric vehicles are "definitely affordable and environmentally friendly technology, and we think theres a huge potential market in China for them," Li Shufu, Geelys chairman, said in an interview Monday. It would take five to 10 years before they become truly affordable for everyday folk," Mr. Zhao said.

China 28
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Convincing Consumers To Buy EVs

Cars That Think

However, until mainstream public confidence reaches the point where the perceived combination of risks of a battery electric vehicle purchase (range, affordability, reliability and behavioral changes) match that of an ICE vehicle, then EV purchases are going to be the exception rather than the norm. How much range is enough?

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