Tesla brand consideration drops by 3% in Q4, but it doesn’t mean much
Teslarati
FEBRUARY 9, 2023
Brand loyalty studies performed by the publication have shown that CEO Elon Musk’s purchase of Twitter last year may have rubbed some consumers the wrong way. However, KBB believes Tesla will trend upward on the Q1 2023 consideration study as the company slashed prices in the U.S.
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