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Analysis: What’s the Best Way to Market EVs?

Clean Fleet Report

Without being exhaustive, let’s take a look at some examples. This marketing choice by Ford is either a very bad idea (brand dilution) or a genius plan to move the pony car into the modern era. It also toyed with the idea of presenting Prius as a sub-brand at the point it had four different models, but dropped it.

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Hyundai begins rollout of Ioniq Hybrid, PHEV and EV; most efficient non-plug vehicle, most efficient EV in US; powertrain discussion

Green Car Congress

Furthermore, two engineers from the US technical center gave presentations last week at the SAE 2017 Hybrid & Electric Vehicle Technologies Symposium in San Diego, discussing aspects of the hybrid and battery-electric powertrains, including some of the unique features and Hyundai “firsts” represented in the Ioniq. Plug-in hybrid.

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Hyundai begins rollout of Ioniq Hybrid, PHEV and EV; most efficient non-plug vehicle, most efficient EV in US; powertrain discussion

Green Car Congress

Furthermore, two engineers from the US technical center gave presentations last week at the SAE 2017 Hybrid & Electric Vehicle Technologies Symposium in San Diego, discussing aspects of the hybrid and battery-electric powertrains, including some of the unique features and Hyundai “firsts” represented in the Ioniq. Plug-in hybrid.

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