Analysis: What’s the Best Way to Market EVs?
Clean Fleet Report
MAY 13, 2021
GM’s signature EV now is the Chevrolet Bolt EV , another new name, which arrived as a 2017 model and promptly won Motor Trend ’s Car of the Year award. Brilliant advertising, ordinary vehicles and lack of corporate support and fresh product killed the brand, but it taught GM a lot. Next up will be the ID.Buzz electric minivan.
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