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CEO Mary Barra & General Motors Make Sure The Greenius Is Rewarded For His Many Years Of EV Advocacy

Creative Greenius

That’s me on January 16, 2017, with my brand new Chevy Bolt EV Premier edition in my garage at home. Last week, as part of the little known and unadvertised “Bolt Buyback” program GM quietly created in response to the recall of all their 2017- 2019 Bolts, Chevy paid $37,900 to buy this car back from us.

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Analysis: What’s the Best Way to Market EVs?

Clean Fleet Report

But the battery-powered two-wheelers get separate showrooms, sales methodologies and marketing programs aimed at different target audience. Battery-gasoline hybrids go back more than 20 years to the first Toyota Prius, but real mainstream battery-only electric EVs are only in their second decade. It debuted in the U.S.

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