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Analysis: What’s the Best Way to Market EVs?

Clean Fleet Report

But the battery-powered two-wheelers get separate showrooms, sales methodologies and marketing programs aimed at different target audience. Nissan’s Leaf stood alone as an EV. During this same time GM created Saturn , a totally new brand, which arrived in 1990 with its own showrooms, advertising and vehicles.

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How Carmakers Are Responding to the Plug-In Hybrid Opportunity

Tony Karrer Delicious EVdriven

Shifted earlier focus to all-electric Focus in 2011 with Magna. Plans Saturn Vue PHEV-10. Committed to sales of 10,000 or more vehicles in late 2010, with increasing production in 2011. Committed to sales of 10,000 or more vehicles in late 2010, with increasing production in 2011. See Chevy Volt for latest.

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