Ford: boomers leading trend to compact utility vehicles
Green Car Congress
MARCH 23, 2014
Baby boomers who purchase homes from Del Webb, which caters to the 55-plus market, prefer more efficient, one-story homes; premium options these buyers specify add about 20% to the price of the home. The largest demographic buying small utility vehicles such as the Ford Escape are people between the ages of 55 and 64, according to Polk.
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