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Ford: boomers leading trend to compact utility vehicles

Green Car Congress

Small utility vehicles are most popular with buyers in this age group; more than 46% of premium Ford Escape Titanium buyers are 56 or older, indicating trendsetting boomers are opting for high-series models loaded with technology and amenities. The 2014 Ford Escape compact utility vehicle features 98.1 cubic feet.

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Ford focusing NA growth plans on “super segment”

Green Car Congress

Since 2009, 38% of Ford’s growth has come from vehicles in this super segment, which includes Fiesta, Focus, Fusion and Escape. As recently as 2004, super segment sales were only 35% of the market. Two-thirds of all buyers shop the Escape and Fusion when they first come into a Ford dealership.

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How Carmakers Are Responding to the Plug-In Hybrid Opportunity

Tony Karrer Delicious EVdriven

Several dozen prototypes on 15-passenger van since 2004; now in second generation development; no production plans. Ford Escape PHEV-40 around 2012. First Escape PHEV delivered to SCE Nov 2007; 20 in 2008-2009. 1,000 pre-orders for small production runs in 2009 and 2010starting 4th quarter 2009. Establishing dealer network.

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