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How the IBM PC Won, Then Lost, the Personal Computer Market

Cars That Think

IBM lowered the PCjr's price, added functions, and tried to persuade dealers to promote it, to no avail. In December 2004, IBM announced it was selling its PC business to Lenovo for $1.75 Cortada was then head of a sales team at IBM's Nashville site. Salesmen ignored it, not wanting to make a bad recommendation to customers.

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