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Ford: boomers leading trend to compact utility vehicles

Green Car Congress

Industry data supplied by Ford Motor Company and Del Webb, part of the multi-brand homebuilder PulteGroup, show that the baby boomer segment (ages 55 to 64), which comprised the growing market for large homes and made minivans and big SUVs vogue are now shifting to still lavish, but smaller homes and utility vehicles.

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What Kind of Cars Do Women Actually Want?

The Truth About Cars

However, saying that this is the vehicle women most desire — let alone are willing to spend money buying — is probably a stretch. Most of the relevant studies are several years old, frequently rope in the European market, and typically list high-volume models that are purchased by just as many men (e.g. Honda Civic).

article thumbnail

What Kind of Cars Do Women Actually Want?

The Truth About Cars

However, saying that this is the vehicle women most desire — let alone are willing to spend money buying — is probably a stretch. Most of the relevant studies are several years old, frequently rope in the European market, and typically list high-volume models that are purchased by just as many men (e.g. Honda Civic).