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What Kind of Cars Do Women Actually Want?

The Truth About Cars

According to S&P Global Mobility, Buick was the brand that had the highest percentage of female customers with a 55-percent share at the start of 2023. The public was made aware of the program on International Women’s Day in 2003 and the plan was to unveil the “ Volvo Your Concept Car ” (YCC)& at the 2004 Geneva Auto Show.

article thumbnail

What Kind of Cars Do Women Actually Want?

The Truth About Cars

According to S&P Global Mobility, Buick was the brand that had the highest percentage of female customers with a 55-percent share at the start of 2023. The public was made aware of the program on International Women’s Day in 2003 and the plan was to unveil the “ Volvo Your Concept Car ” (YCC)& at the 2004 Geneva Auto Show.