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Designing the First Apple Macintosh: The Engineers’ Story

Cars That Think

make a low-cost “appliance”-type computer that would be as easy to use as a toaster. A graduate of Stanford University with a master’s degree in business ad­ministration, Ms. Other television advertisements, as well as magazine and billboard ads, depicted the Macintosh as being easy to learn to use. in Cupertino, Calif.,

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